MAILERS or NO MAILERS -
That's The Question -
How About EDDM to Start?
Real Estate Postcards and other Mailers generate a lot of conversation for professionals in our industry. Now Tammie White has decided to test it out for her company, Franklin Homes Realty, located in Tennessee.
Check out her post entitled Can Direct Mail Help Create Brand Recognition?
Tammie White opened her heart and mind to describe her journey to experiment with a new Marketing Strategy - Direct Mail.
Posts on ActiveRain by Barbara Todaro repeatedly touch on the Direct Mail subject. Examples include Ready, Aim, List, Sell|Repeat, Do's and Dont's, Recognize the Value, Nothing's Better Than Free and Creative and Fresh Never Reused to name a few.
Use of EDDM by AR's own Debe Maxwell, CRS is one method. She commented on Tammie's post by saying, "I use EDDM and standard neighborhood postcards. It's a job keeping up with them but, they do work! As you know, consistency is key and it takes about 6 months of 'religious' mailing to get into the grove. Don't give up!!"
The key part of Debe Maxwell's comment is "consistency is key". Business theory discusses linear change vs systemic change -- for Tammie to introduce the concept of Direct Mail to her business is a systemic change. Always best to remember --- Systemic Changes Take Time!
If you are thinking about adopting the postcard method, many AR Bloggers answered in AR Questions to share which software they use to create their outreach items.
The directions below are from the USPS website about Direct Mail.
Creating an EDDM Mailing
Create a USPS Account
Set up your USPS EDDM or Business Account to get started. USPS EDDM & Business Accounts
Select Your Routes
Choose the carrier routes on the EDDM Mapping tool where you think your customers live. The EDDM User Guide illustrates and explains all the steps for choosing delivery routes.
EDDM Mapping Tool | EDDM User Guide PDF (5.1 MB) | RTF (0.5 MB)
Create a Mailpiece
Select the right type of mailpiece for your mailing. Use a clean design with a clear message about the features and benefits of your offer. Mailing & Printing Specialists
NOTE: USPS® assumes no liability for the results of any contact with any company listed. Private vendors may apply non-USPS charges.
Find a Printer
Many printers can help you format, design, print, and prepare your mailing. Mailing & Printing
Choose Your Drop Off Date
You can pay for your mailing online or at the Post Office™ where you drop it off. Select your drop-off date based on how many deliveries you want and where you plan to send them. The EDDM User Guide explains the drop-off steps and options for Retail and Business Mail Entry Unit (BMEU) accounts. EDDM User Guide PDF (5.1 MB) | RTF (0.5 MB)
6. Prepare Mailing Bundles
Bundle your mailing in stacks of 50-100 mailpieces. Bundles may not be higher than 6".
Fill Out Processing Forms
Facing slips and EDDM forms tell the Postal Service™ how to process and deliver your order. Attach a facing slip to the top of every bundle. If a customer wants to be removed from your mailings, include the customer's address in the "Do Not Deliver Address" column on the facing slip. Write the number of pieces in the bundle on the facing slip. EDDM Postal Forms
Pay for Postage
Pay with a free USPS.com® account online or pay at the Post Office™. Charges are based on the type of account you have and the size of your mailing. EDDM Postage
Submit Your Mailing
Take or send your mailing to a Post Office for delivery.
EDDM Quick Reference
- EDDM Quick Reference Sheet (PDF | 608 KB)
- EDDM Retail® Fact Sheet PDF (248 KB) | RTF (50 KB)
- EDDM BMEU™ Fact Sheet PDF (215 KB) | RTF (1.7 KB)
Designing & Printing Mailpieces
-- Send Actionable Mail
Choose Your Mailpiece Size
EDDM mailings use USPS Marketing Mail™ Flats. Pick the size, weight, and type of flat that will work with your offer. You can check your mailpiece's size with the Mailpiece Size Requirements Tool in the EDDM online mapping tool. USPS Marketing Mail (formerly Standard Mail) Flat Sizes
Design Your Mailpiece
If you want to generate leads or business with an offer, use mailpiece copy and design to present your offer clearly and prominently.
Format Your Mailpiece for Printing
Make sure your design includes the address label and postage indicia in the right locations for an EDDM mailing. Many printers can help you format, design, print, and prepare your mailing using the correct USPS® formats and postage marks.
Tips for EDDM Mailings Expand All FAQs
EDDM Price & Postage
Every Door Direct Mail-Retail price per piece for Flats weighing no more than 3.3 oz is $0.177.
EDDM Retail Customers
You do not have to have a mailing permit to use EDDM Retail. Retail customers may pay for mailings online with a credit/debit card or at the Post Office™ with cash, credit/debit card, check, or meter strip.
Logos courtesy of the USPS. At top - Left used from 1829-1837; Right used from 1837-1970; and Center used from 1970-1993. The rectangular logo (above) came into use in 1993 and continues in use at this date.
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