Lynn B. Friedman - Atlanta Homes ODAT Realty: Are You Using Canned Content? Stop It (and here's why)

Are You Using Canned Content? Stop It (and here's why)

Dear Readers -

  John Meussner from the Bay Area in California shares his advice about using content prepared by others and mass distributed. What is known as "Canned Content" is not Marte Cliff content. Knowing the difference can be very important for one's career.

John follows in the footsteps of an ActiveRain pioneer - Lenn Harley - who taught the lessons of Copyright over and over and over again.

Many ActiveRain Bloggers offer sound advice. Today we all should pay attention to John Meussner's warnings.


 All the best - Lynn

PS  If I haven't thanked you personally for reading my Blog, let me do so right now! I really appreciate your stopping by and (perhaps) commenting! L.

Are You Using Canned Content?  Stop it!


     Using canned content?  Scheduled posts on your social media?  Great idea, right?  Super convenient, and you can post in advance for times when you won't be around.  Just line up your content and step away.  Like this twitter account clearly did when scheduling their post from this morning:


     Yes.  This morning.  I'm giving whoever runs this account the benefit of the doubt of not thinking they're simply a vile human being and chalking it up to that ever-convenient "auto/scheduled post" feature we all know and love.


     Or how about the Realtor who "used a marketing company to produce canned content for her social media" earlier this year?  That was the explanation for the fact that a newspaper column in her town post an article "she wrote".  The problem was, the article was an article I'd previously written and published.  The excuse was that she used a marketing company that must have lifted the material. I quickly became the highest paid column ghost-writer that newspaper will pay this year.  According to the Realtor, the amount I asked her to pay was "more than she puts away for her children's education".  Well, sweetheart, better start looking at some in-state schools.



     Is it worth the convenience to hope a 3rd party is going to perform for you over and over and over?  Is it worth scheduling a post that could make you appear to be totally heartless and absent-minded, too?  Really, think about it.  If this morning, as a nation woke shocked and heartbroken over the events in Las Vegas last night, your circle logs onto facebook and sees your smiling face telling them "Why Staging Your Home For Sale is the MOST IMPORTANT THING YOU SHOULD DO TODAY".  Sure it's not nearly on the same level as the screen shot above, but it's certainly not topical, relevent, or going to get a good reaction from anyone.


     We all need to do a better job at cutting the BS and pretending we're working hard.  You didn't write it ? Don't pretend you did and don't publish it.  You don't have time to post or write every day?  Then don't.  Write when you have time.  Post when you have time.  Can't think of a topic?  Research, or skip a day.  It won't kill you.  Not like a mistake like the above one will.


     Canned content is garbage, and if you've got a large enough audience to get good results from it, you should have a large enough budget to pay a real life assistant/team member to handle this side of your business.  Trusting a 3rd party is too risky.  Auto-scheduling is also risky.  If it's worth doing, it's worth doing yourself.




     Insincerely tagging people on your social media posts so that everyone can see you just closed a deal.  I've seen Realtors and Lenders sincerely tag their clients on social media to celebrate a happy moment, and it's a beautiful thing.


     Then there's the following post:  Congratulations "CLIENTS NAME", And a great job to "TAG REALTOR HERE", "TAG TITLE/ESCROW/ATTORNEY HERE", "TAG INSURANCE AGENT HERE", "TAG BUILDER HERE" who all did a great job for our client, closed quickly and did such a great professional job.  #GreatestLenderEVER #EVERYONELOOKATME  #ANDMYEGO #IHopeMyClientsFriendsSeeHowGreatOfAJobIDid #IHopeMyRealtorSeesThatITaggedThem #IRULE #ImAwesome #InsertMySloganHere @MyCompanyName


     Seriously, can you be any more self-serving on what is a HUGE day for someone else?  Just stop it.  The industry is continuing to shift online, and the more online marketing done, the less personal it will be.  And if you shift accordingly, and can market online in a personal manner, and ditch the canned, self-promoting BS that everyone else is doing, you'll win in the long run.

John Meussner

NMLS# 138061

Visit My Website!


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Comment balloon 5 commentsLynn B. Friedman • October 04 2017 02:43AM


Being honest and sincere is always the best way to conduct your business. Thanks for the reminder!

Posted by Lynnea Miller, Premier Real Estate Service in Central Oregon (Bend Premier Real Estate) over 2 years ago

Lynnea Miller 
Thanks to your comment, I passed the divide from seven hundred something thousand points to the eight hundred thousand territory!
Thanks for stopping by - Lynn

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) over 2 years ago

Thanks for the reblog, Lynn!  Appreciate your support and your sharing!

Posted by John Meussner, #MortgageMadeEasy Walnut Creek, CA 484-680-4852 (Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,) over 2 years ago

I have never used any kind of service. I'll 'SHARE" all kinds of things, and that's not copyright as you are giving full credit to who wrote it. 

But for the most part, If I don't write it, it don't get published. 

Now THAT creates a whole other set of you passing me on the leader board. Watch out honey! 

Posted by Thom Abbott, Midtown Atlanta GA Condos For Sale ( |770.713.1505 | Intown Atlanta GA Condo Living) over 2 years ago

Thom Abbott 
So true - If I don't write it, it don't get published.
I really agree with you!
All the best - Lynn

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) over 2 years ago