Lynn B. Friedman - Atlanta Homes ODAT Realty: How to Use Hashtags In Social Media

How to Use Hashtags In Social Media

Dear Readers -

Nadine Larder's clear and thorough explanation of hashtags will benefit everyone who reads it. She goes into explicit details about how many to use in each Social Media setting.

She explains her business as follows:
"PrinterBees provides real estate marketing materials like: Just listed PostcardsJust sold postcardsShort sale postcardsreal estate business cardsreal estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at"


Nadine will become a favorite Blogger as you follow her writing. Check out her posts on Time Saving Tips, Your Personal Brand, and one really interesting one about Listing Descriptions


ActiveRain membershop allows me to read others' posts and increase my knowledge as often as I choose to do so.  All the best - Lynn

PS  If I haven't thanked you personally for reading my Blog, let me do so right now! I really appreciate your stopping by and (perhaps) commenting! L.


The hashtag can either take you where you want to go, or where you don’t belong, depending on how you use it.

The hashtag has perplexed many seasoned marketers for years. So if you’re not sure how to use one correctly, don’t feel bad.

To make sure you’re #not #over #doing #it, here’s a few tips.

How Do I Know Which Hashtags to Use?

Let’s keep things simple. Essentially, every post you send should do one of 3 things: to entertain, to educate, or to promote. If your post can’t do any of these 3 things, there’s no point in sending it.

Here’s how to find the right hashtags for each:

These posts show off your personality, and help you grow your reach. More people will add you when they see you offer more than house listings. You have jokes or insights. So for this, you’ll want to use any of the web’s many tools to find a trending hashtag, and join the conversation. Ben Sailer does an amazing job of explaining how to find the best hashtags in this article.

See what’s trending. Some trends are somewhat related to real estate, jump on those. But many of the trends will not be related to real estate, and that’s OK. You’re not trying to sell right now.

BUT. Don’t poke your nose in where it doesn’t belong, just because something is popular. If you don’t know anything about sports, don’t jump on the #FinalFour bandwagon. You will come off desperate.

You’re establishing yourself as an expert with an insightful post, or link to a blog. You’re going to want to cast a more specific net, so try using any of the great hashtags that Nancy Robbers has listed here. This is the best way to find an audience with people who are looking to read about what you’re writing.

Hopefully, this isn’t the only thing you do. If it is, we have many more blogs for you to read.

When you’re promoting an open house or new listing, be sure to make sure you hashtag your city’s name first. Or neighborhood or area if it’s big enough.

Real Estate “Ninja,” Sepy Bazzazi reminds us that, “Hashtags are important to real estate agents because they give you a direct line into your community. A place where you can build your brand through a series of pleasant interactions with other community members and leaders.”

But you will also want to add some applicable gems like the ones found on this list. Hashtags like these help you tap into the buyers/sellers and their experiences: #dreamhome #houseportrait #houseportrait_sunday #milliondollarlisting #oldhousecharm  #firsthometogether #homeownerfun #savingforahouse.

How Do I Use Hashtags in Social Media?

It’s a tightrope. You want to take full advantage of them, but you certainly don’t want to overdo it and annoy people.

Here’s how many you will want to use on each social media site:

  • Facebook: 1
  • Twitter: 2-4
  • Instagram: 11

The important thing is to do your research for current hashtags, and choose specific hashtags for specific purposes. Using #realestate is too broad to sell a house, but it may get your blog about how to win a bidding war more exposure.

Now that your social marketing is on point, how are your print materials? Customize postcards to support your social media campaign by clicking here today!

PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at

PrinterBees on Facebook printerbees on Twitter printerbees on youtubeReal Estate Marketing By PrinterBeesGoogle

Real Estate Marketing Magazine - A PrinterBees PublicationPrinterBees also publishes the e-magazine Real Estate Marketing Magazine for Realtors® looking for current and up-to-date tips and tricks to grow their real estate businesses.  Visit Real Estate Marketing Magazine to get your free-subscription.

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Comment balloon 12 commentsLynn B. Friedman • July 29 2016 07:53PM


Love the reblog and hashtags are becoming a great tool for realtors to ue.

Posted by Carolyn Crispin, Crispin Team Sells Branson Homes Land & Commercial (Keller Williams Tri-Lakes) over 2 years ago

Carolyn Crispin 
Love your "image" - very creative. Thanks for stopping by! Lynn

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) over 2 years ago

Lynn I bookmarked for weekend, reading, BTW what was it called before Hasstag? And more importantly why was it changed:))Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) over 2 years ago

Endre Barath, Jr. 
Hope you are well and that the info below answers your questions!
Your Atlanta AR friend - Lynn

Hashtag was never really "changed". Rather an additional use was added to the # symbol.  Because of its widespread use, hashtag was added to the Oxford English Dictionary in June 2014.   from Wikipedia

# has a few definitions - you may read them here ...

"The symbol # is most commonly known as a number sign, hash,[1] or pound sign.[2] Other names include octothorpe and hashtag.[3] The symbol is used for a variety of purposes, including the designation of a number (for example, "#1" represents "number one"), an abbreviation for pounds avoirdupois in the food industry, a searchable metadata tag on social media platforms,[4] and a button on telephone keypads. The symbol is defined in Unicodeas U+0023 # NUMBER SIGN (HTML # · as in ASCII)."   this from Wikipedia.

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) over 2 years ago

Thank you for reblogging the post. I learned a lot from it.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 2 years ago

Lynn B. Friedman Thank you for your re-blog of Nadine's original post. It was most helpful.

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (Realty National) over 2 years ago

Thanks for this, Lynn... I've been looking for just this kind of information and missed this post originally.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage | Charlotte, NC) over 2 years ago

This is excellent information on how to use hash-tags, which always confuse me! I will save this post -thanks for the reblog Lynn!

Posted by Kristine Ginsberg, NJ Home Stager (Elite Staging and Redesign, LLC) over 2 years ago

Lynn it is amazing that before 2008 I never heard of Hashtag:)) I only knew it as the Pound Sign and go figure... for a few years I kept hearing this late night talk show host/comedian always talking about hashtags.... and here we are in 2016 I could not even remember what it was called before:))) thanks for the education and dusting off the cobwebs of my brain:))Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) over 2 years ago

This is a great article, thanks for sharing with others!

Posted by Cristal Clark, E-Networking Specialist, Digital Marketing Professional (Social Animal Studios) over 2 years ago

Lynn thanks for reblogging this - I really needed a tutorial and this is it. Ready to  hashtag away!  LOL but not too much.  Why 2 to 4 on twitter - that seems like overkill but what do I know!

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) over 2 years ago

I've often thought there must be an "art" to using hashtags, Lynn B. Friedman ... and I tend to use the same ones over and over with my social media.  I was especially interested in the number of hashtags recommended in varying social media.  Definitely been off the mark there ...

Great re-post ...


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) over 2 years ago