Lynn B. Friedman - Atlanta Homes ODAT Realty: Buckhead Atlanta Home Buyers Ask "Why Send You My Mortgage Letter?"

Buckhead Atlanta Home Buyers Ask "Why Send You My Mortgage Letter?"

Buckhead Atlanta Home Buyers Ask
"Why Send You My Mortgage Letter??"


There are many important factors to explain when asked by Buckhead Atlanta Home Buyers "Why Send You My Mortgage Letter?"


As professionals, we love potential new Clients - where would we be without them? Yet both Clients and Professionals have one shared major limitation - only 24 hours in the day.

Each of us has a series of responsibilities to use that time wisely in a Real Estate Transaction. Let's start with the Real Estate professional. For us, not wasting the potential new Client's time is where we start at Atlanta Homes ODAT Realty. (

We avoid time-wasting by asking questions to start -
1. Have you visited that Community in person or only seen it in online?
2. Is that a good fit for your work or social destinations?
3. Have you arranged for Financing? If so, can you send that document to us?

We also avoid wasting potential new Client's time by spending several hours of our time preparing for the first meeting and emailing results ahead of time to the potential new Client.
1.  Research the Community and document available options there.
2.  Analyze past sales and price trends and prepare Excel Charts of results.
3.  Check various showing requirements and make appointments.

Let's continue to the Real Estate Professional's responsibilities -

1.  SAFETY IS FIRST on the list. Imagine this - a name shows up with an inquiry. Many times it is a first name only and the email might be a phrase like - topsurfer@something. Who is that person?

Perhaps the person says he/she works at "X" - a well-known international accounting firm as a Consultant? Yes, that indicates several positive details - probably sophisticated financially and probably a decent salary.

Unfortunately, ANYONE can say anything on the phone or in an email, right?

Each Real Estate professional has family and friends to whom their responsibility is to return SAFELY every day. That's why I ask potential Clients to SEND ME YOUR MORTGAGE LETTER.

Yesterday I followed up on an inquiry and spoke to a professional sounding person. We'll call that person "L" for now. Conversation went well. "L" was interested in a certain unit within a certain condominium Community. Had followed the Community for a while. Explained goals and timeframe. Wanted to see a unit or two the next day at lunchtime.

I could accomodate that request with a bit of schedule rearranging - part of my job every day! So we set up a plan to have "L" text me 30 minutes before ready to go and we would meet there around Noon.

Then - I asked a question and the person's tone of voice changed completely!! I asked that he/she PDF the Mortgage Letter to me that afternoon.

Why ask for the Mortgage Letter before meeting?
To fulfill my first obligation - coming home safely to my family every day.

Does that mean I didn't believe the person? No, but perhaps the person assumed that and shifted voice tones so drastically. Does that mean I was suspicious of the person? No, but perhaps that caused the total change in the conversation? Neither of those assumptions would be correct.  

With the letter, I know that the person is KNOWN by that Mortgage Broker. By asking for the Mortgage letter, I know I am dealing with a real person. I know the person has shared important financial details with someone who checked those details out.

With the Mortgage Letter, I focus on my priorities and provide safety for me and my family. I do everything I can to be sure that I am not walking into a situation like Beverly Carter, Sidney Cranston, Jr. or Ashley Oakland did.

To fulfill my obligation to the Homeowner that their safety is respected when I show their home to unknown people - "leads" - who contact me - I ask for the Mortgage Letter.

So - please don't be offended when you are asked for some documentation! Honor my respectful behavior to myself and my family and the Homeowner who is allowing you to come inside. I will treat you respectfully also! 

Now it is over an hour past when the person promised to text for the 30 minute window. No reply to the info email last night. No text saying not coming either.

Am I disappointed? What did I gain from the interaction? I enjoyed the deeper research into the Condo Community. I get calls about that community from time to time. Now I know a lot more!

Have a successful day -

Need a REALTOR(R)?
Let me Google multi-color logo Atlanta Real Estate ODAT that for you.


Lynn B Friedman reviews             facebook      twitter      google plus      linkedin       

                                                                                                                                   Click & Search 



Comment balloon 4 commentsLynn B. Friedman • November 13 2015 08:08AM


I don't handle it the exact manner in which you do, but safety is at the forefront of my mind too.  I have new clients meet me in the office and any red flags and I'm not going to show them property.  And if they aren't willing to drive to my office because it is "out of their way" I'm not willing to work with them.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) about 3 years ago

Well Lynn B. Friedman , one can't be too careful.  Men are vulnerable, too.  I pretty much follow Tammy Lankford's method, stressing the value of having the first business meeting be in my office.  If the prospect does not have a pre-qual or pre-approval, I will arrange to help them get one.  Only upon receipt do I consider taking people to look at property. 

Posted by Randy Hilman, Associate Broker, What Matters to You, Means Everything to Me! (Randy Hilman Homes) about 3 years ago

Tammy Lankford
Always love seeing your smiling face here. You are right - "red flags" are a thing to really heed.
Have a successful day -

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) about 3 years ago

Randy Hilman, Associate Broker, GRI, CBR 
Thanks for stopping by. We offer the assistance for financing as well. Whether an actual "bricks and mortar" office or a "virtual" office - the safety checks are so important!

We have to be sure that we are keepin safety in mind!
Have a successful day -

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) about 3 years ago