Lynn B. Friedman - Atlanta Homes ODAT Realty: July 2016

How to Use Hashtags In Social Media

Dear Readers -

Nadine Larder's clear and thorough explanation of hashtags will benefit everyone who reads it. She goes into explicit details about how many to use in each Social Media setting.
 

She explains her business as follows:
"PrinterBees provides real estate marketing materials like: Just listed PostcardsJust sold postcardsShort sale postcardsreal estate business cardsreal estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com."

 

Nadine will become a favorite Blogger as you follow her writing. Check out her posts on Time Saving Tips, Your Personal Brand, and one really interesting one about Listing Descriptions

 


ActiveRain membershop allows me to read others' posts and increase my knowledge as often as I choose to do so.  All the best - Lynn

PS  If I haven't thanked you personally for reading my Blog, let me do so right now! I really appreciate your stopping by and (perhaps) commenting! L.

 

The hashtag can either take you where you want to go, or where you don’t belong, depending on how you use it.

The hashtag has perplexed many seasoned marketers for years. So if you’re not sure how to use one correctly, don’t feel bad.

To make sure you’re #not #over #doing #it, here’s a few tips.

How Do I Know Which Hashtags to Use?

Let’s keep things simple. Essentially, every post you send should do one of 3 things: to entertain, to educate, or to promote. If your post can’t do any of these 3 things, there’s no point in sending it.

Here’s how to find the right hashtags for each:

Entertain:
These posts show off your personality, and help you grow your reach. More people will add you when they see you offer more than house listings. You have jokes or insights. So for this, you’ll want to use any of the web’s many tools to find a trending hashtag, and join the conversation. Ben Sailer does an amazing job of explaining how to find the best hashtags in this article.

See what’s trending. Some trends are somewhat related to real estate, jump on those. But many of the trends will not be related to real estate, and that’s OK. You’re not trying to sell right now.

BUT. Don’t poke your nose in where it doesn’t belong, just because something is popular. If you don’t know anything about sports, don’t jump on the #FinalFour bandwagon. You will come off desperate.

Educate:
You’re establishing yourself as an expert with an insightful post, or link to a blog. You’re going to want to cast a more specific net, so try using any of the great hashtags that Nancy Robbers has listed here. This is the best way to find an audience with people who are looking to read about what you’re writing.

Promote:
Hopefully, this isn’t the only thing you do. If it is, we have many more blogs for you to read.

When you’re promoting an open house or new listing, be sure to make sure you hashtag your city’s name first. Or neighborhood or area if it’s big enough.

Real Estate “Ninja,” Sepy Bazzazi reminds us that, “Hashtags are important to real estate agents because they give you a direct line into your community. A place where you can build your brand through a series of pleasant interactions with other community members and leaders.”

But you will also want to add some applicable gems like the ones found on this list. Hashtags like these help you tap into the buyers/sellers and their experiences: #dreamhome #houseportrait #houseportrait_sunday #milliondollarlisting #oldhousecharm  #firsthometogether #homeownerfun #savingforahouse.

How Do I Use Hashtags in Social Media?

It’s a tightrope. You want to take full advantage of them, but you certainly don’t want to overdo it and annoy people.

Here’s how many you will want to use on each social media site:

  • Facebook: 1
  • Twitter: 2-4
  • Instagram: 11

The important thing is to do your research for current hashtags, and choose specific hashtags for specific purposes. Using #realestate is too broad to sell a house, but it may get your blog about how to win a bidding war more exposure.

Now that your social marketing is on point, how are your print materials? Customize postcards to support your social media campaign by clicking here today!

PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com.

PrinterBees on Facebook printerbees on Twitter printerbees on youtubeReal Estate Marketing By PrinterBeesGoogle

Real Estate Marketing Magazine - A PrinterBees PublicationPrinterBees also publishes the e-magazine Real Estate Marketing Magazine for Realtors® looking for current and up-to-date tips and tricks to grow their real estate businesses.  Visit Real Estate Marketing Magazine to get your free-subscription.

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Comment balloon 12 commentsLynn B. Friedman • July 29 2016 07:53PM
How to Use Hashtags In Social Media
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