Facebook Intro to CANVAS
A Post-Click Full-Screen Business Experience
Facebook introduces CANVAS - Post-Click Full-Screen business advertising that will open from Facebook ads in News Feed. Availability for the new product from CANVAS - Post-Click Full-Screen began the same day.
Facebook announced the new option in a Blog Post on February 25, 2016. Designed and "created with input from the creative community at every step", Facebook states that CANVAS - Post-Click Full-Screen now available for "mobile helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories."
The new product Facebook CANVAS - Post-Click Full-Screen provides "an immersive mobile ad experience on Facebook that loads nearly instantaneously." No more clicking and moving around for yur Clients when you want to to display your business when using the new product Facebook CANVAS - Post-Click Full-Screen which - "is designed to help businesses tell stories and show products on mobile devices in a beautiful way."
Since Facebook CANVAS - Post-Click Full-Screen opens directly from a Facebook advertisement, the advertisers are able to maintain creative control over the presentation to the viewer. The advertiser may mix "video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile."
Facebook announcement explains the Facebook CANVAS - Post-Click Full-Screen product as a "better way to tell your brand story and promote your products on mobile".
Will one of those "products" be real estate?
Will Facebook CANVAS - Post-Click Full-Screen be popular for real estate?
The Facebook announcement descriptive phrase is "within a Canvas" as the advertising subject is considered a unit or a "digital story". Facebook claims that the photos and video will load "as much as 10 times faster than the standard mobile web." The speed will allow users to "swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail".