Lynn B. Friedman - Atlanta Homes ODAT Realty: February 2016

Facebook Intro to CANVAS - A Post-Click Full-Screen Business Experience

Facebook Intro to CANVAS
A Post-Click Full-Screen Business Experience

Facebook introduces CANVAS - Post-Click Full-Screen business advertising that will open from Facebook ads in News Feed. Availability for the new product from CANVAS - Post-Click Full-Screen began the same day.

Facebook announced the new option in a Blog Post on February 25, 2016. Designed and "created with input from the creative community at every step", Facebook states that CANVAS - Post-Click Full-Screen now available for "mobile helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories."
The new product Facebook CANVAS - Post-Click Full-Screen provides "an immersive mobile ad experience on Facebook that loads nearly instantaneously." No more clicking and moving around for yur Clients when you want to to display your business when using the new product Facebook CANVAS - Post-Click Full-Screen which - "is designed to help businesses tell stories and show products on mobile devices in a beautiful way."

Since Facebook CANVAS - Post-Click Full-Screen opens directly from a Facebook advertisement, the advertisers are able to maintain creative control over the presentation to the viewer. The advertiser may mix "video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile."

Facebook announcement explains the Facebook CANVAS - Post-Click Full-Screen product as a "better way to tell your brand story and promote your products on mobile".

Will one of those "products" be real estate?
Will Facebook CANVAS - Post-Click Full-Screen be popular for real estate?

The Facebook announcement descriptive phrase is "within a Canvas"  as the advertising subject is considered a unit or a "digital story". Facebook claims that the photos and video will load "as much as 10 times faster than the standard mobile web." The speed will allow users to "swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail".

Over the years, Facebook has introduced technological advancements and the introduction of Facebook CANVAS - Post-Click Full-Screen is no exception. The next few weeks will demonstrate how quickly the new product is adopted by advertisers.
 
At Atlanta Homes ODAT Realty, technology is the key to our Concierge Service. Whether you are interested in Selling or Buying - we would enjoy being on your team as you move forward. Call Lynn at 404-939-2727 or 24/7 messages at 404-355-2727.
Image of phone screen courtesy of Fcebook announcement. Italics from Facebook announcement.

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Comment balloon 6 commentsLynn B. Friedman • February 27 2016 02:40PM
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